How to Retain Customers at a Sportsbook

A sportsbook is a type of gambling establishment that accepts wagers on sporting events. It makes money by paying bettors who win and losing bettors who lose. It also collects vigorish from those who bet on both sides of the contest.

Using a turnkey solution to build your sportsbook can be very expensive and limit your customization. It also limits the number of sports you can offer.

Pay per head

The best pay per head sportsbook sites have robust infrastructure that ensures that their users can place wagers and make deposits without issue. They use secure software and servers to keep the platform running smoothly, even during high volume events like the Super Bowl or World Cup. They also offer reliable customer support and security measures that protect the privacy of their users.

Pay per head sportsbook services allow sportsbook owners to outsource their technical, day-to-day operations so that they can focus on attracting new customers. These services charge a small fee per bettor, typically around $10 per week. This is an excellent way to increase revenue and attract more bettors.

The right price-per-head provider can help a beginning bookie start out strong, and it can also help them grow into a larger sportsbook. These services provide a professional website, client monitoring, and more for a low, fixed price. They can also offer a variety of betting lines and markets.


Customization is a critical element in sportsbook customer retention. Without it, your customers will find your product to be similar to other gambling products, and will not return. A customized UI can increase user engagement and loyalty, and give your users an experience that is unique and tailored to their needs.

Besides customization, sportsbook apps should include a reward system that rewards loyal users for spreading the word about their app and helping it gain traction. Depending on your budget, this could include seasonal or boosted odds, a first no-risk bet, cashback regardless of the result, and other promotions.

In addition, a good sportsbook will use machine learning to create personalized online experiences for its users. This can be done in a variety of ways, including by displaying banner ads that reflect the customer’s personality and values. This can also help sportsbooks retain customers by creating incentives to encourage them to bet more.


Legal sports betting in the US is highly regulated at the state level. Each state has its own licensing regime to ensure game integrity and consumer protection. However, offshore operators have taken advantage of lax or nonexistent gambling laws in countries like Antigua and Latvia to operate online sportsbooks that target American consumers. These unscrupulous books have helped fuel the ongoing criminal activity in organized crime families across the country.

Pennsylvania was one of the first states to legalize sports betting, with retail sportsbooks opening in November 2018. Its online sportsbook launched a few months later in May 2021, with SugarHouse, BetRivers and DraftKings being the leading options.

New Jersey was the second state to legalize sports betting, launching its online sportsbook in September 2021. Players can now place bets on games and teams from their mobile devices or home computers. There are some restrictions, such as betting on in-state collegiate sports, and player prop bets are prohibited.


A sportsbook’s technology is a key factor in its ability to attract and retain users. It should be scalable and secure to ensure that users’ data is protected. Additionally, it should have a great user experience so that customers keep coming back.

With the advancement of technology, many sportsbooks have been able to provide unique features that weren’t possible before. These features include live betting, promotions, and bonuses. They also make it easy for gamblers to place bets on the go.

Another way that sportsbooks use technology is through the use of 2-FA, which helps prevent fraud. This is especially important in the sportsbook industry, where fraudsters have been known to take advantage of lapses in security to steal customer funds. This feature allows sportsbooks to verify a gambler’s identity before allowing them to withdraw money. In addition, sportsbooks can also use blockchain to provide a fast and efficient means of depositing and withdrawing money.